I do not really have a sweet tooth but my job had several different cupcakes delivered to my work. On a whim I decided to get the sugar free red velvet. I am by no means a sugar free gluten free kale eating type of girl. So when I went to eat this sugar free cupcake I was expecting the worst. Boy oh boy was I wrong I could not tell it was sugar free I even double checked to make sure I really grabbed the right one I was told the s on it meant sugar free. Well done well done