I can only review based on the experience of trying to sell a gold watch. Although they do buy jewelry, it's clear they would prefer to consign it. My mother was urged by a salesperson several times to go this route even though she was clear the first time that she was not interested in consignment.
Also, instead of making her an offer, the jeweler asked what she wanted for it. I don't know if it was their intention, but it came across to me as an opportunity to take advantage of a customer that may not know the market value of a piece well enough to ask for a fair price. My mom did ask for slightly more than the offer she had just received, but the jeweler's response was only "I can't do that." No counter offer. If they weren't interested in buying the piece (although the salesperson did remark they had sold a similar watch recently), I would have preferred the jeweler be up front about it rather than wait to see if he could get it for nothing.
In addition to jewelry, I did also notice they have quite a bit of blown glass art in the store as well.