So I FINALLY just had a chance to try out their (for reasons beyond my knowledge) infamous cheesecake. While the texture is spongy and soft like a memory foam pillow, the taste is (what I can only imagine) likewise my analogy. My brother waited half an hour (although I know people who's waited up to THREE HOURS) to buy one cheesecake, and four madeleine tarts. Can you say regrets? I had similar style cheesecake like this when I was in Japan by a place called Uncle Rikuro, and man oh man, Uncle Tetsu does not hold the slightest candle to it. I'm not saying it's better because I had it in Japan. It was simply better because it actually had luscious cheesecake flavour, with the combo of the most airy texture that tasted what I can only imagine, like a cloud. Save your time of waiting in line, people. I'm sure your time will be more useful elsewhere.