I guess Phoenix is Really tired of paying top dollar for groceries. Great intro prices if you can dodge the crowds, but it is open 24 hours so go Late! Reports seems to be saying that the prices will increase after a few months of pulling people in, so continue to check the ads. The produce was super cheap and the seafood department looked interesting. Not really into the bulk foods, but for Food Preppers it must be heaven. You need to bag your own orders and NO CREDIT CARDS ACCEPTED. They do take manufacturers coupons, but do not double them. As long as they keep the quality up, I think they will do great.
As a side note, they DO HAVE electric carts for disabled/elderly people.