Great for low end cars, bad for the luxury cars.
What I mean by that is the sales team is extremely knowledgeable about their cars and competition for Hyundai's target market (Sonata and smaller cars) and the dealership is very appropriate for that level of buyer. They struggled a bit with the competition of the Genesis and Equus and the features of the car. I can't blame them as you can't expect someone to know every car from an econobox to a MB S class.
We went in interested in the Genesis and the salesman looked confused about why someone in our age group would want it and how we could afford it. FYI what I look like on Sunday is a far cry from what I look like at the office. The test drive was fine and not a hassle but then they wanted to "just talk to the GM for a minute" Ok. I said we just wanted an out the door price and be on our way. We had to wait 20 minutes and ask twice to get what we wanted. And then it was just scrawled on a piece of paper. Really, how long does it take to print something out with the details on a nice letterhead? It just felt that they didn't have a good grasp on the buyer who would be willing to spend that kind of money.
After that we went next door to Infiniti, were in the car we were interested in and driving within 5 minutes. Got the out the door pricing in 30 seconds and were on our way. Infiniti understands that people don't want their time wasted. The Genesis and Equus are great cars (probably the best new luxury car value in the market) but the standard Hyundai dealership brings down the luxury car ownership experience a bit. People who spend that much money on a car are buying a no hassle experience experience as much as anything else. I can buy the car anywhere in the country and get it shipped for a fraction of the cost of the car. Provide the customer a point of differentiation to come to your dealership.