I get it... It's a cool concept and hipster-ish place that is trending.
The food is good if you are able to stomach an entire sandwich I think you should get an award, the sandwiches are huge!
People rave about this place, I just does not send me over the top. I am not into huge portioned meals.
I give it a 3 because it works for everyone.
They really do need to consider a bigger location though, apparaently the wait is always long at this place.
Wish I had more details to share.. try it out is all I have to say, be prepared to wait for a table!