A friend waited in line for over 45 minutes to get one. She shared; I had a few bites.
I am sure there are people who appreciate its light and fluffy texture, but sadly that did nothing for me. Tastewise, I'd say it's OK. Not too sweet, and I can detect a hint of cream-cheesiness.
Definitely not worth waiting in line for. And personally, I would not buy it even if there was no line.