I agree... While this place may be a little pricy, the quality of their products is top notch. What do you expect? They just happen to be at a nice part of town! If you want cheaper products then go to the No Frills down the road...
For a dinky little place (when compared to Whole Foods) Their selection is impressive. Gotta love their free samples too. :) I like how they stay open to a reasonable hour too. The staff is usually super friendly and helpful.