The homemade baked goods are pretty awesome. I bought some cinnamon rolls that were to die for.
However, I agree with Tim G's review. I am adding another star because they had rhubarb pie.
It's more the homey and folksy feel that is attractive about this place. It's very mid-American, diner on the square ambiance that's the attraction here. My veggie pita was not what I am used to where I live. Brown Bag Deli needs to step it up and use something besides iceberg lettuce, but then I guess it wouldn't be vintage midwest using arugula.