This is an affordable, clean hotel very close to the Madison capital. I try to head up to Madison every spring, just because it's a really fun town to vacation for a few days. Best Western is centrally located downtown, and within walking distance to everywhere.
The rooms are very basic, with a late 70s, style. The hotel also has a pool, fitness centers, as well as a hot tub. I would say if you have a family, and are working with a budget, this is a really good hotel. It's not the Hyatt, but it does what it needs to do.