I'm not from Phoenix and haven't really heard about this place but driving down 32nd I was wondering what it was. Stopped by today and I just couldn't decide. I got something simple and a fresh juice. I can't wait to go back and try something new. I could see myself coming here pretty regularly for breakfast,lunch and dinner. I might even go back tonight so i don't have to cook. I am not from Dallas and i have no idea why it says that or how to get it off.