My wife calls it "quirky and lovely"...this store seems to have it all. She likes it for the stylish hats, jewelery and tongue-in-cheek stationery. It's also a great place for novelty items like old fashioned telephone handsets you plug into your cell phone. My wife likes the jeweled purse hooks so that she never has to set it on the floor or hang it on the back of her chair. Fun place.