Looks over quality and taste, unfortunately; although this seems to be very common with ice cream parlous. They do offer an extensive range of flavors for both ice cream and also the cones, and the portions are enormous. However, the good news ends there. Their long decorating process causes the ice cream to start melting before it reaches your hands. So they need process improvement there. Furthermore, it seems like most flavors just taste like sugar, milk, and ice with a slight hint of the flavor. I would like my fruity flavors to taste like fruit, and same goes with other flavors. Also, please get rid of all items you sell which no one buys, it makes navigating the place too confusing.