In the beginning was God, and God was the beginning, and in the beginning was Creation, and God was like, I think Creation needs to be more lit, so s/he wrapped that shit in a pita, with some Shish Taouk and eggplant and garlic potatoes. And God was satisfied. But not satisfied enough, so s/he was like, I'ma sell some of this Creation on Crescent and Maisonneve. And drunk Concordia students flocked to get some of that Creation. And they were pleased. God is good.