As a huge fan of Ethiopian cuisine, I've tried almost all the Ethiopian restaurants in the city, from the critically acclaimed ones to the mom & pop shops. With regards to the food this is better than all of them except for Sheba (at College/Bathurst). Though I've been here twice in the last week and starting to think the food here may actually be equal to Sheba.
Time shouldn't be an issue when dining at Ethiopian restaurants as they all take a little longer to prepare, especially if you're ordering mixed platters, so this place is on par with the rest in that respect.
Service is very informal and less attentive than Sheba, but I'm less picky than most about stuff like that, so that puts this place 2nd on my list of Ethiopian restaurants in the city.