In a word: Kitsch.
This 50's palace of pink serves up a number of ice cream dishes, including favorites such as banana splits and brownie sundaes as well as build your own creations. The ice cream itself was underwhelming, I was expecting a homemade recipe, but was a little surprised when I saw tubs of Dreyers being brought into the front dining room.
Given it's location in Old Town Scottsdale, a venerable dumping ground of knick knacks galore, Sugar Bowl was exactly what I expected in terms of decor and atmosphere, kitsch, kitsch and more kitsch.
Where is Gelateria Parmalat when you need it?