Cafe Rio was once a phenomenon that shaped and defined the culinary landscape. (At least in turn of the millennium Utah) But it has been passed by more nimble, more innovative, and better tasting competition. It has never really taken off in Phoenix and it has been out hustled and outworked by its knockoff stepson, Costa Vida.
The once hearty portions of meat have been shrunk in favor of rice filler. The meat has gradually become blander. The prices are no longer the bargain that once set them apart. In short, early success turned this once great prodigy into a fresh-mex also-ran.