I see a lot of reviews on here with low ratings. The majority of those people are not the clientele nor the individuals who even get the concept of fresh, grab&go gourmet food in my opinion. This location has always had super friendly and willing staff. My family and I have frequented this location for over 8 years and it's stayed consistent in its offerings and I am truly sorry to hear that it is closing it's doors. It is not closed yet- so go and enjoy at least once before it does!
PRO's
* perfect for gourmet gifts for coworkers and family
* perfect lunch time spot conveniently located on Tryon Street
* awesome selection of coffees and espresso beverages
* awesome ready made meal options to pick-up after work & a wine selection to choose from as well
* amazing fresh salads made to order with tons of options- all served up in a paper takeaway box
CON's
* no Sunday brunch (missed opportunity)
* no significant advertising with the numerous Fortune 500 companies that surround it
* more brand awareness for the thousands of new residents living in the new towers around corner
* space was challenging- an update in the last decade would have been wonderful
* not enough inviting space to sit and really take advantage of all the offerings
*The take-away for anyone reading this: AWESOME COMPANY! The power of the simple white paper bag and black lettering supersedes the multitude of Starbucks and other food & coffee retailers. Sure, some opportunity was lost over the years but the power of the little white bag (as silly as it may sound) could easily rally a come back in the right space.
^Loyalty Apps/cards which sought data for sign-up would have truly tracked your customer base and their desires for more.
FACTS:
Comparing pricing for items at comparable establishments like; Bar CoCo by The Ritz Carlton, CoCo & The Director, Stoke, Corked, and Amelie's French Bakery the pricing was maybe 5-10% more or equal.