Yes -- I'm a regular in this store and yes, I know most of the staff in this store! They are FABULOUS people! The staff even notices when I'm on vacation and would welcome me back with big smiles... and yes, even ice cream! :-) Although I have BOTH Costco and Sam's Club membership, Smart & Final just is the easier since it's closer to home. The ease of getting "in-and-out", the price point, the selection, AND the staff seal the deal for me. Love this crew! Keep up the great work!