This guy (Steve) has the absolute best crust I have tasted in Arizona, the sauce is great as well. The pizza is exact to NY. They have Coca Cola products and everyone knows Coke and Pizza go together like peanut butter and jelly. The Antipasto salad is pretty good as well. They make party hero's and even sell italian holiday cookies (seasonally). They kept the name when buying this place years ago but dont' be fooled this NEW Bella is WAY better than the old one. The pizza always comes out piping hot and the crust is so crispy and delicious. It is a smallish place and family owned and operated, what more can you ask for?? 5 stars on the pizza and 4.5 on everything else, while you are at it try the garlic knots or zeppoles,WOW!