I bought a new iPhone a few weeks ago and AT&T is my carrier. I needed to go here and get my number transferred to the new phone. When I walked in they appeared to be super buys and there were at least 15 people in there and they were all being helped. Thankfully there were only 2 people ahead of me waiting. I waited maybe 5 minutes before the guy that checked me in actually assisted me. The employee was a huge comic book fan like me and noticed I had a superman shirt on. I explained to him that it wasn't a shirt and it was actually the real thing. After his amazement that he relized I was superman he continued to assist me with my phone. The whole process went quick and I think I was there maybe 10 minutes tops. It was no charge and I paid my phone bill while I was there.
The store has a Apple Store feel to it and which I guess is the new thing. The store had an open feel to it and the employee that helped me was super helpful. If your looking for a good store and your a at&t customer check out this location.