Not worth the hype. Is it fantastic for photos? YES. Is it the best ice cream ever? no.
I had birthday cake and really it's not as good as it looks. Maybe I made a boring choice that used vanilla soft serve, but even with the cake and sprinkles it didn't make it taste that much more exciting. However, the candle on top is pretty fun :) That being said I would come again and try other flavours, but only if there was zero line up and I wouldn't go out of my way to come here on purpose. Ice cream is much better at other places if you're not out to get a good instagram shot.