A stop before you hit up Mt. Charleston or a good stop on the way to northern Nevada.
Small selection of snacks - they need to widen to get that high profit margin on snacks. Reasonable price on their snacks. One of those little Frito Lay bags was .88cents!
Cigarettes by the case. Cheap! No sales tax has to be a bonus.
Minimal selection of gloves, hats, glasses etc.
PLUS - they do have matchbooks :)