This place is worth the drive!!!
It's crazy there no matter the time or day (more crazy on the weekends!) but it's all about the prices!!! The produce is superb: a full selection of fruits and veggies just ready for you to take home. Prices depend on the age of the produce. They've usually got a smokin' deal on something that week that they've got an overstock of.
I've walked out of the market with two carts full of produce for less than $30 (that was for all of my Thanksgiving cooking!). I can't wait for the big summer crops when the tomatoes and peaches come rolling in! I've gotten wicked deals on things like 12 ears of corn for $1 or a huge honeydew for $.33. The stuff their just seems to taste better than the big chains. Maybe because I know my wallet isn't getting raped? Also, thanks to the awesome prices, I've been a little more adventurous with trying different produce.
Warning: Watch out for the snowbirds though in the winter months. I've almost gotten plowed down in the parking lot (which needs repaving) a few times by little old ladies trying to maneuver their boats, I mean, giant sedans.