Staff could have been friendly and attentive. Wife and I wasn't acknowledged when we walked in and no one offered to help out even when we passed by an employee. (The store only hand a handful of customers at the time.) On the bright side this Ulta had a nice location at one of the main entrances at town square. It's clean, well lit, and organized with a good layout. Also, there's always a great variety of beauty products, hair tools, and a nice selection of men's cologne and women's perfume for any budget. Overall Ulta has a better rewards program and always have good discount offers that's why wifey always shops here.