I love Cold Stone. I think it's the fixins that make the ice cream. I've found that their bland ice cream is to complement the fixings you put in there. I love love love their chocolate ice cream with peanut butter and peanut butter cups. I used to obssess over that. Thank god I don't anymore.
I wish their ice cream would have a bit more flavor, though. Sometimes I just want a scoop of chocolate ice cream and when I get it, I am reminded with every bite that I should have jazzed it up a bit with some pb cups and pb.
Don't get me wrong, though -- I'll still mess up a Like It size. Anything bigger than that will make me feel a bit sick after a while. I wish they would have a smaller size than Like It.