The slightly higher cost of their donuts is easily justifiable because you definitely get more for your money. It is not an everyday donut but more of an occasional special treat. Unlike other donuts I doubt that I would be able to eat more than one in a single sitting because it is a bit rich. The ability to customize your donut adds a lot to the buying experience. I will definitely go back if I am in the Dilworth neighborhood. A very good first experience with Duck Donuts!