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  • I was really looking forward to Simons opening in theGTA. After shopping at Simons in Montreal for years I was happy to hear this outstanding brand was moving to my area. Unfortunately the store is not even close to the same caliber as Montreal. As with many new looks the store is splashed with white walls and floors, I sense they used a discount designer, even though the white look can be clean and new it looks stark and sterile. Made me think clinical. There was no texture, no eye catching art installations, just looked amateur compared to the stores in Toronto who use big name designers. The store wasn't merchandised very well. I eventually found some underwear to buy but nothing like the options and selections that would have existed in Montreal. The Sales Person was very friendly, asked me if I wanted to join their loyalty club. When I asked how long it takes to sign up he said "15 minutes". I said "NO" - There is no way I would ever spend 15 minutes joining some retail loyalty program. I was expecting he wanted my email address and the rest would happen from a link on line. Ugh! Retailers still don't get how the market is changing. Not sure I'll return, my opinion of one of my favourite stores is much lower.
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