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| - Madison isn't exactly lacking for sub shops, so if you're going to open one, it's best to be on top of your game. I appreciate that this was started by firefighters, and they sell large empty pickle buckets for $2 a pop, the proceeds of which go to a firefighters' relief fund. The buckets are great for storing toys, foods, etc. The store is clean and hygienic, and the employees are friendly and quick. This, however, is where my accolades for the place end.
I ordered a Firehouse Hero, which has "Premium roast beef, smoked turkey breast, Virginia honey ham, and melted provolone." It is served "fully-loaded" by default, which includes mayo, deli mustard, lettuce, tomato, onion, and a kosher dill pickle on the side. I opted for their wheat bread, and told them to hold the onion (raw onions are too strong for me) and the mayo (I find the extra calorie/fat wallop unnecessary). It took longer than it does at my usual place (Milio's), but that is probably because they do toast the contents so that the cheese will melt. They didn't seem to have any other toppings available, so (unlike even a Subway franchise) loading up a sub with filling veggies isn't possible. I ordered the sandwich to go, as I had one brief errand to run before heading home. The time between being handed the sandwich and getting home was less than 20 minutes, and I was starving (first meal of the day at 2 p.m.), so I expected it to taste great. What I got was definitely underwhelming. The pickle, which they rolled into a piece of paper and then rolled into the entire sub, had leaked pickle juice all over the sandwich. I love the flavor of pickles, but it had drenched the bread, which was now soggy and falling apart. The meats and toppings were all there, but the entire experience was underwhelming. Good bread is the key to a great sub, and this was bland and mushy. I don't see myself returning, despite its close proximity to my apartment.
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