I really want to love this store! It is great to have an organic store in the neighborhood and they have everything I love. Prior to finding this store, to get all the items I wanted I needed to go to sprouts, Trader Joe's and Whole Foods, so I was happy to have this store close to home. Yesterday, I was buying strawberries and the cashier kindly alerted me to the fact that a pound of strawberries cost $14.99!! There was no price in the produce section. I was told that this was because strawberries were out of season and these were organic. Yeah.... no strawberries are worth $14.99 and I have NEVER paid this price for organic berries in winter! I want to support this store, but this really left a bad feeling!!