We checked this place out this morning and it was wonderful. Walking in was overwhelming. Their selection of toys is fantastic and we went around the store several times, every time finding something we missed the previous times.
Our 7 yr. old enjoyed doing the treasure dig. He filled his bag partially full of loot and then wanted to look around some more. The woman working was very friendly and told us that once he was done looking around, he was welcome to get back in and dig some more, and to make sure he filled his bag. :) So, that is what we did.
Prices were comparable, if not better than other retailers--nothing was outrageously priced. We bought a few gifts.
We'll definitely go back.