I might be out of touch, but spending $14 on a burrito or salad just isn't something I'm going to want to do very often unless im specifically craving a burrito.
I kept driving by this and I know there's one in the mall as well as a few sprinkled around the city, but this place will give you what you want if you want a burrito.
Lots of parking, in a plaza with lots of options if you're not specifically craving Chipotle.
I mean the rest is pretty much standard. You get your meats that have been sitting in the window, either dry or overcooked at one point, rice beans all of the toppings. by the time you add guacmole, you're at about $14+ with taxes.
Listen I mean I think the craze for Chipotle is maturing, but I seriously can't go for spending $14+ for a burrito where that same $14 can get me a full meal at multiple places in the same plaza, heck across the street in a variety of restaurants. Also, it's been beaten to death but having to pay for guacamole is crazy. Especially how much they charge.