Hands down the most comfortable pillows you will ever sleep on. The Concourse exudes class and is centrally located right by the Capitol building and right at the end of State Street. For a few extra bucks, a stay in the exclusive governor's club floors is well worth it with complimentary drinks and snacks.
Because it is located in a busy district, the hotel is sometimes subject to street level noise, so the higher the better. When I visit Madison, the Concourse is my first choice for a comfortable nights sleep and a little bit of luxury.