I got a Living Social deal for $20 for entry to the ride and a drink from the bar before 6 PM. The views from the wheel are breathtaking, and I can only imagine it would be even better at night. The wheel move slowly a bit over a half hour to go around. We stopped once for about one minute, no doubt to let a handicapped person on. I'm sure that happens more later in the day, which makes the ride longer. The screens above the windows show fun facts and trivia about the city.
It was a fun experience and gave me some of the cooler pictures from my trip.