Ok tried the kobe beef burger again this time I know better than to get the "defaults". Anyway on Wednesdays they have their Kobe Beef Burger at $9.99 which is a lot more palatable on the wallet than their regular price.
So I had it with the garlic herb mayonnaise and tomatoes as the toppings on whole wheat bread to keep things simple.
This time around it is way better just because there were not as much things to hide the flavour and texture of the meat.
Taste wise, it is more fragrant than a regular burger, it's almost like eating minced marbleized steak that is pan fried. Though I kind of wish they didn't have any cartilage so a bit lot lack of quality control with the meat, but overall the taste was good. The mayonnaise and tomatoes I chose did bring up the meat taste better. If you can tolerate spices, I think you should try with the chipotle mayonnaise instead of what I got.
I would still go again, but very rare as the price is a bit high.