For me this place has now won my lunch business over Ichiza! They have the entire menu available for lunch (Ichiza only has a small menu of 15 or so items), and honestly it's bigger and to me had a better atmopshere. Additionally the service was WAY better.. no comparison. I have yet to try this place for dinner.
We tried the pork ramen, fried rice, gyoza, and a rice ball. All were excellent and prices were on par if not a little cheaper than Ichiza. The "burnt" rice ball was the highlight, the gyoza filling was probably the biggest let down (not much flavor). I loved the picture menu and I look forward to trying more.