Concept, presentation, appropriate portions and customer service all good, but the deal breaker? The actual ingredients in the food!!!
How can you market your product as healthy and use hydrogenated oil (aka trans fat)? Everything seems to have sugar also or even worse, chemical sugars. In general, if you scrutinize the labels on the meals there are far too many ingredients. The food tastes processed. It reminds me of the nutrition labels for programs such as Nutra-System--- they read like a chemistry text book. Yuck. I've done several meal plans in other cities and they were fresh and far more simply made. It can be done. Also disappointing amount of vegetables in the meals. Primarily meat and carbs.
Marketing for convenience is one thing, but don't deceive people into thinking they are getting something truly natural & good for you when it's far from it.
It's also expensive to add insult.