Put it this way.
At one end of Spectrum Mall is Wal-mart SuperCenter. At the other end is Super Target. The distance between the two stores isn't all that far. But the difference between them is vast.
Super Target is extremely clean, well lit, and well stocked. It's also usually quiet which is a great plus. Large signage hanging from the ceiling helps you navigate the store with ease.
And the prices are quite comparable with Wal-mart pricing.
And check out the bakery/deli section. Most of the time there are free samples to be had. Shopping plus snacks. I've been there on weekend days where they have vendors handing out free samples throughout the grocery section.
If I am in the Christown/Spectrum Mall area and need to go to a discount department store to pick up groceries and basic needs I know which end of the parking lot I'm headed to.