Slowly but surely, the the Total Wine/BevMo death grip on Phoenix is loosening. Stores like this one are why that is so. I owe this place a real visit next time I am in town. Unfortunately I could only scout it out as I was staying nearby for a weekend wedding. If you want to find interesting new wine experiences that you won't get at the retail boxes, and you want to learn more about the world of wine, this is a great place to go. Downtown is the new Phoenix rising, and this store is a part of it.