I don't know how they do it, as I'm not even a gamer, but every time I go in there, I get swept up in the enthusiasm of the many sales persons in the store, and buy twice as much as I plan to. Is this a good thing? I suppose! They are great about recommending games based on previous purchases and also including helpful tips about the games (including rating details). I know there are many to choose from in town, but this particular Gamestop is my "home store". Love it.