Always busy. I always long lines. Always long wait, but not today. 10 minute or less wait. 10 minutes or less to set up new account activate phone for which I am most grateful. While I have ulterior motives for activating this phone for only one month maximum, I intend to enjoy my month off 4G service and Verizon customer service to the fullest . All I think Verizon's data service is a little high priced, no one is better than Verizon in terms of customer service and network coverage, and customer service in this store today at this time, was exemplary.