I keep going to this store because the customer service is spectacular for a grocery store. They go above and beyond to assist and help you out in anyway - they always ask if you need help finding anything - they offer assistance with carrying items - very knowledgeable of their store and where items are located.
Contrary to popular belief Safeway actually offers some of the best deals on grocery items I have seen compared to the other stores around my area such as Wal-Mart/Albertsons/Bashas etc. - They stay very competitive. I'm not sure how this store doesn't get a better rep? Customer service is really their number one goal, so if you have a problem don't be afraid to say something because they will help you solve it without belittling you such as what happens at most Wal-Marts.
@Max C. - The checkout experience can be a little slow at times especially if you go to this particular store after 8pm and they don't have any self checkout lanes but they try to make the best of what they got. They also read your last name after finishing the order because it's trying to show you that they care, it's the little things that matter, if that is a bother for you then please head over to Wal-Mart.