Went here on suggestion of Misti Y. while we were out doing the shop around on 12/18/11 after the Yelp event.
While they do have some cute things, and everything was organized by color, there was nothing jumping out at me, screaming "BUY ME NOW." For me, if it's not real jewelry, I really have no desire to spend more than $10 for the piece. Period. This place was charging $20 for headbands. Eh, no thanks.
I do have to say the best thing is the little girl's area. They have the BEST shoes. They're so cute and "grown up" looking. My sister ended up buying out little sister a necklace here but that's really all we found that we wanted.