I thought I would check this place out while in the area to see what the fuss was all about. Overall, I like the concept, staff very friendly and its clean inside. The crust was nice - thin, crisp, nice char but soft and pillowy inside, although it lacked the nutty flavour of the old school pizzas I am used to. The toppings were fresh and I like the fact that they allow you to finish the pizza with basil or condiments at no extra charge.
The only flaws I noticed was that the red sauce was too sweet for my liking and mozzarella cheese was a bit bland (had little flavour or stretch that i expect with pizza cheese) and they were skimpy on it. In terms of chain pizzas, I rank them ahead of most with maybe Pizzaollo and Pizza Nova ahead of them. The cost for a 11" pie with 3 toppings was $13.15 tax incl. I can get a 12" pie from Bitondos or Pizza Gigi for roughly $14 and they taste a whole lot better.