Leading psychologists say that smells ring bells*. My bells were ringing hard last night when I went to KAMS because those smells filled my nostrils with visions of joy and wonder from my childhood.
There is a popular drink served at this pub called the "Blue Boy." It is tasty and good and sweet to the tongue. It dulls all the bad senses and electrifies the good ones. It instills confidence where there was none, and reinvigorates the soul.
Now, that being said, utopias such as KAMS can become dystopias if you aren't careful. For one, avoid the basement around the end of October, because it can get pretty scary down there with all the halloween decorations. However when it's not halloween, the basement can be a heaven away from the heaven upstairs.
One suggestion is to start serving food. A Blue Boy sandwich, now that is something.
*https://www.psychologytoday.com/blog/brain-babble/201501/smells-ring-bells-how-smell-triggers-memories-and-emotions