They call it Hole Foods Market because you'll be burnin a hole in your pocket if you shop here for most of your grub and fixins. The staff seemed genuinely friendly and helpful compared to the typical crystal worshipin meadow muffins we got running the natural market up here in Sedona.
Trying to track down some medicinal herbs was very easy because they had several clerks stocking shelves during the day. They were even happy to help a tired old cow hippie like me and I felt much obliged. Having worked in the grocery business I compliment them for the customer service and great selection. The scenery ain't to bad neither.