I will never buy another brand of jeans after finding Lucky about 2 yrs ago. Ive talked friends that would never dare spend that much on a pair of jeans into becoming true addicts like me. (some joke that i should be their spokes person) Their tshirts are a bit expensive for my taste, but as soon as you put them on you can see why. their the softest most puuuurfect fitting tshirts Ive found (even talked mom, the clearance rack queen into buying some). The most important thing that keeps me back is the service...I go to the fashion show A LOT. Lucky is the only store that always greats me with a 'honest' friendly hello.. a few of the guy remember me and have learned my taste so they're very quick to show me the new stuff that they just know ill love..and i will..cause I'm such a sucker in that store. ;)