This Ulta is not as busy as the one in the Scottsdale promenade. I was asked if I needed help after I'd been there 10 minutes. There were a few of the girls standing around talking to each other. I know I don't wear a ton makeup and wear a minimal amount, but I do like decent skincare. They do carry my favorite brand of concealer. Dermablend. They do have a good selection of everything. Love checking out the new products