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| - Why go here?: So you wake up one morning and you think to yourself, hey I'm hungry and in an area with a huge variety of unique, one-of-a-kind places to eat, why not go and try a place with a sunshine in the logo, right?
And that's where I've gotta stop you, my friend.
I too was lured to First Watch with the thought that if they only do breakfast, they must know a thing or two about waking up and feeling good, perhaps with a special variety of coffees and smoothies. But I was sorely disappointed.
The moment I walked into the dining room I immediately noted the lack-luster, mess-hall feel of the place, with a noisy open kitchen, and a sprawling impersonal dining room. Then, there was the let down of no special breakfast beverages. All this I could have let slide with good food or a hint of personality, but there was nothing. The food was alright (although grossly overpriced), and the service was fine, but I couldn't help thinking, why? Why wake up and choose to come here? Something about the whole experience leaves a taste in my mouth like a happy meal toy; plastic, overpriced, no-sharp-edges type-place, almost as though the owners wanted to be sure you realize that "this isn't one of those dirty, greasy-spoons; it's a chain". Perhaps that appeals to some people, but certainly not to me.
Why, why in a city with so many great, breakfast places with warmth, character, good food and low prices, would someone choose to eat in a place that aims to be so average.
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