1. It's the (biggest?) local organic chain grocer.
2. They support local businesses and farmers.
3. Sign up to their email and you'll get one free item every week with $5 minimum purchase.
4. They have a basket of fruit free for kids while adults shop.
5. The staff are extremely friendly and knowledgable about clean food, paleo diet.
6. Products that couldn't get onto shelf to Whole Foods (often due to business size) can be found here, because mustard seeds are less strict about that. As a result you can find small business grower produce here you couldn't get from WF.
7. They have weekly organic produce on sale that I find cheaper than WF.
8. While I'm waiting for this hail storm to pass, I'm all cozy up on their couch writing this review. Yes, they have comfy rest areas.